IPE looks toward Eastern Europe, where many manufacturers are turning from China for its logistics benefits

This company that produces labels has invested 2 million euros in machinery to reduce delivery time

[dropcap type=”circle” color=”#ffffff” background=”#4f4f4f”]T[/dropcap]his Terrassa-based family-run business has more than 40 years of history and has been exporting on a regular basis for the past eight years. Although the percentage was modest in early years, today exports make up 25-30% of their total turnover (11 million euros) mainly from Germany, Italy and France. The company is currently in the process of consolidating these markets, but is also looking towards Eastern Europe for a second phase of their expansion process. 

[quote align=”center” color=”#999999″]“Recently, our clients have started requesting smaller orders to better fit their demand,” explains Egea[/quote]

Planta d'IPE a Terrassa
IPE plant in Terrassa

Deputy Director of IPE Innovaciones para Etiquetajes Francesc Egea explains that many companies are moving out of China, despite the low costs in this country, in order to take advantage of the logistics advantages of Eastern Europe. “Recently, our clients have started requesting smaller order to better fit their demand,” explains Egea and the best way to do this is to produce the necessary stock in a better location, not in China.

Faced with this new strategy being applied by many manufacturers, the company has invested two million euros in printing machinery that is more reliable and efficient and will allow them to reduce delivery time. “The aim is to increase productivity,” they explain.

IPE Innovaciones offers a wide range of labelling options, above all for the wine and cosmetics sectors. Their products are currently “valued much more highly in Europe than in Spain.” According to Egea, “in times of crisis, prices tend to drop in Spain,” which IPE says is detrimental to their business. The Terrassa-based company invests in R&D&i to adapt their products to any of their clients’ labelling needs, whether it be sleeves, flexography printing or offset printing on any type of material.




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